Overview
I developed a dynamic, luxury real estate website for Waters Edge Condominiums in Detroit, Michigan, featuring interactive condo floor plans, live availability updates, and neighborhood walkability tools. The website helped attract high-end residents to the upscale condos located in Detroit’s revitalized riverfront area.
The Challenge
Waters Edge Condominiums, part of the Harbortown complex, needed a sophisticated, engaging website to market its luxury condos while still under construction. The website needed to showcase architect renderings and provide dynamic updates on condo availability. Additionally, the client wanted to highlight the condo’s proximity to the 3-mile Detroit RiverWalk feature, which was key to attracting high-income professionals interested in the area.
The Solution
To meet these needs, I developed a sleek, minimalist website using PHP, JavaScript, CSS, and HTML. The site featured:
- Dynamic Floor Plan Exploration: I added hover effects on a 5-story condo rendering, allowing users to highlight floors and click to view detailed floor plans. Individual unit details were also accessible through interactive hover and click features.
- Real-Time Condo Availability: Using PHP and a cron job, I automated the process of updating condo availability by parsing daily data from an Excel file provided by the client.
- Neighborhood Walkability: I integrated the Google Maps SDK to provide a zoomable map showing walk, bike, and drive routes, emphasizing the condo’s proximity to the Detroit River Walk. A WalkScore widget further enhanced the user experience by displaying the area’s walkability score.
- Custom Harbortown Map: A custom-drawn map allowed users to explore the surrounding Harbortown complex, highlighting key attractions and amenities around the Waters Edge condos.
The Results
The Waters Edge website successfully attracted interest from professionals interested in living in a luxurious condo on the riverfront and contributed to rapid condo leasing through its engaging, interactive design. The website’s dynamic features allowed potential lessees to explore the property and neighborhood while ensuring the most up-to-date leasing information was always available. I continue to maintain the site, including a new integration with advanced property management software, further enhancing the client’s ability to manage leasing data.
Key Features
- Dynamic condo availability updates using PHP and cron jobs.
- Interactive floor plans with hover effects for exploring floors and units.
- Google Maps SDK integration for showing neighborhood walkability and routes.
- Custom Harbortown map showcasing the surrounding complex.
- WalkScore widget to display walkability metrics.
Conclusion
This project highlights my ability to create engaging, luxury-focused websites with dynamic features tailored to real estate and property management needs. From real-time availability to interactive neighborhood maps, the Waters Edge website set a high standard for luxury condo marketing.
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